Nonno represents the small Italian farmer — the one who still tends the land the old-fashioned way. He doesn’t have the scale to compete with industrial producers, nor the marketing power to stand out on crowded shelves. What he does have is quality, care, and tradition worth sharing. Every tree is nurtured, every harvest is limited and carefully checked, grown in Italian regions with unique microclimates. The result is a rare production of 100% Italian extra virgin olive oil, made as it once was. Our mission is to bring it to the tables of those who value authenticity, while keeping Nonno’s story alive.

"Life was better when it was simpler" — a saying every Italian Nonno has whispered at some point. Behind those words lies a way of living: slower, more genuine, rooted in community. It’s about long tables set in the countryside, friends gathered for a game of cards, and homegrown ingredients shared with joy. With a touch of nostalgia, we look back to Nonno’s wisdom — to appreciate a slower, authentic, truly Italian way of life. And it all begins with the simplest of pleasures: bread and olive oil.

Why do we call extra virgin olive oil a “good fat”? Because unlike other fats, it is naturally rich in polyphenols — powerful antioxidants that protect cells, slow aging, and strengthen the body’s defenses. EVO oil raises HDL (the good cholesterol) and lowers LDL (the bad one), helping the heart and circulation stay healthy. It is a cornerstone of the Mediterranean diet, one of the most celebrated and long-lived in the world. That’s why it should never be seen as a simple condiment, but as true “liquid gold” — a gift of the land, meant to be enjoyed at every meal, starting from breakfast. And in the end… let’s be honest: everything tastes better with olive oil.